Free webinar: 15 years of China CEO success lessons

If you could ask the “China  CEO” of high profile companies including L’Oreal, Coca Cola and  Microsoft for his or her advice on succeeding in China, what would you  ask?

This question led Dr Laurie  Underwood to interview 25 China CEOs of renowned MNCs (see list below).  The resulting first-hand advice was captured in China CEO II (Wiley, 2020) and will be highlighted by Dr Laurie Underwood in this  webinar. Interact with Dr Underwood as she shares insight into the new  book (audiobook launched June 2021) gathered together with co-author Dr Juan Fernandez, Professor of Leadership at CEIBS.

Register and join: https://campanile.zohoshowtime.com/sessions/chinaceo 

At  this webinar, Intercultural Leadership Consultant Gabor Holch asks Dr.  Underwood about the lessons of nearly 20 years of research on the China  expat executive scene, and we welcome participants to do the same. Our main topic will be pressing issues faced by business leaders in  China, including fierce competition from globalised local companies,  working with a powerful and complex Chinese government and attracting  the nation’s wealthy and tech-savvy but fickle domestic consumers. We  will learn secrets for keeping up with China’s astounding digital  transformation (mobile payment, online shopping, social media,  artificial Intelligence), the impact of localising top positions, the  rise of female top executives and the challenge of attracting the  nation’s highly international, purpose driven millennials. Research for  the two books included interviews from an awe-inspiring list of global  leaders including ABB, AB InBev, Bayer, Bosch, the Boston Consulting  Group, British Petroleum, Carrefour, Coca-Cola, General Electric,  General Motors, IKEA, Korn Ferry, Lego, L’Oreal, NIIT, Mango, Manulife,  Marriott, Maserati, McKinsey, Microsoft, Philips, Scania, SAP, Siemens,  Sony, Standard Chartered, Tata, Udacity, Unilever, Victoria’s Secret,  Volvo, etc.

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Dr Underwood is a senior  consultant with Sino Associates and an adjunct professor at business  schools including NYU Shanghai, IBSS,  Skema and Kedge, and has  presented recently on TEDx The Bund as well as speaking at Economist  Network, AmCham Shanghai, Conference Board, and China Crossroads.